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Top Travel Trends for Europe in 2026 You Should Know

In short
In 2026, Europe saw record travel with top destinations like Amsterdam and Zurich leading in popularity. Safety rankings place many European cities among the world's safest. Travelers should consider these trends and book early for optimal experiences.
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Record Travel Numbers and Popular Destinations

2026 is set to break travel records, with global arrivals reaching a staggering 1.57 billion, according to a report from WTM London. Europe alone welcomes millions more travelers every year, making research essential for planning.

Top destinations for European travelers include Amsterdam, known for its canals and culture, and Zurich, praised for its cleanliness and safety. These insights come from data released by eDreams ODIGEO, showing the growing popularity of these cities despite travel challenges. For a deeper dive into bookings, visit Euronews.

Safety Rankings for Travelers

Safety is a top concern for travelers, and in 2027 nine European cities will rank among the world's safest, according to a new report. Cities like Amsterdam and Zurich lead in traveler safety, providing peace of mind as you plan your trip. For more details, check the full ranking. Travelers should keep this in mind when selecting destinations to ensure a smooth experience.

Best tours and tickets

Curated from Viator. We may earn a commission if you book, at no extra cost to you.

Amsterdam Classic Saloon Boat Cruise with Drinks and Cheese

Amsterdam Classic Saloon Boat Cruise with Drinks and Cheese

★★★★★ 4.8 · 33,570 reviews
From €16View tour
Amsterdam All-Inclusive 90-Minutes Canal Cruise by Captain Jack

Amsterdam All-Inclusive 90-Minutes Canal Cruise by Captain Jack

★★★★★ 4.9 · 19,068 reviews
From €24View tour
Jungfraujoch: Top of Europe Day Trip from Zurich

Jungfraujoch: Top of Europe Day Trip from Zurich

★★★★★ 4.7 · 1,693 reviews
From €322View tour
Mount Titlis and Lucerne Day Trip from Zurich

Mount Titlis and Lucerne Day Trip from Zurich

★★★★★ 4.5 · 2,039 reviews
From €184View tour
Jungfraujoch Day Trip from Zurich: Swiss Alps & Bernese Oberland

Jungfraujoch Day Trip from Zurich: Swiss Alps & Bernese Oberland

★★★★★ 4.6 · 1,533 reviews
From €295View tour

Prices shown are indicative starting points and may vary by date, availability and operator. The final price is the one shown by the provider at checkout.

Frequently asked questions

What are the top destinations in Europe for 2026?
Amsterdam and Zurich are among the most booked destinations for travelers in 2026.
Which cities are considered safe for travelers in 2027?
Cities like Zurich, Amsterdam, and others rank as the safest for travelers in 2027.

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Produced with AI assistance and editorial review.